Bursa Malaysia Berhad has entered into an agreement with Public Bank Berhad signifying the bank as the first adopter of eRights, the latest e-service by Bursa Malaysia to be introduced to the market towards creating a more facilitative trading environment. By being the first adopter of eRights will make Public Bank the first financial institution to provide investors the convenience of electronic subscription and payment of Rights issues via the bank’s ATM and Internet Banking facilities.
Dato’ Tajuddin Atan, Chief Executive Officer, Bursa Malaysia, said, “We applaud Public Bank for recognising the benefits in terms of efficiency and convenience eRights brings to its customers. At Bursa Malaysia we are committed to bringing new and innovative solutions to the marketplace, such as eRights, to ease the processes of market transactions for our investors.
“Therefore, to find support from a bank that has been voted as one of the best banks in the country, is a strong testament to our efforts and initiatives that are designed to serve the marketplace, as we work to build a more competitive and leading marketplace in the region”, continued Dato’ Tajuddin.
Tan Sri Dato’ Sri Tay Ah Lek, Managing Director, Public Bank Berhad, said, “At Public Bank, our customers are our priority and as such we are determined to continuously enhance our service value to meet increasingly sophisticated customer demands. eRights allows our customers the ease and flexibility to transact their eRights application via our Public Bank internet banking service – www.pbebank.com - or via any one of our 522 ATMs located nationwide. We laud Bursa Malaysia for their continuous efforts to enhance the marketplace and also for their keen understanding of what the market needs. We commend Bursa Malaysia’s approach to work with market players to identify and introduce more new initiatives for the benefit of all.”
eRights, which was launched on 28 March 2013, is one of the latest e-Service initiatives by Bursa Malaysia that delivers on the Exchange’s strategic intent that is to create a more facilitative trading environment. eRights complements the suit of e-Services launched prior, including e-Dividend and e-Share Application for electronic IPO applications.
“With globalisation and the advent of the ASEAN capital market integration, competition is now heightened and as such we constantly need to improve our way of doing business to meet the changing needs of our end users”, added Dato’ Tajuddin.
For more information on eRights, please visit www.bursamalaysia.com.