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eLocations €50m ICO Launches Pre-Sale To Become The Trivago Of Commercial Real Estate - Swiss Start-Up’s ICO Aims For €50m Token Investment To Develop Its Elocations.Com Global Platform And Bring Commercial Properties Onto The Blockchain

Date 22/08/2018

The Swiss PropTech startup eLocations has started the pre-sale of the First PropTech Security Token (eLocationsCoin - “eLOC”), bringing crypto currency into the world of bricks and mortar. The move comes after a successful private sale phase that achieved tremendous results, with requests exceeding its soft cap target by 300%. The ICO aims to raise €50 million (fifty million Euros) to re-invest into the real estate platform.

The ICO Presale is the token sale event before the official “public” crowd sale, attracting further investment through a dividend of 20% (yielding 4%). The pre-sale phase will start on 22nd August – where investors can also receive a bonus of up to 30%. The public sale of  the eLOC coin is set to start at the end of 2018.

Founder & CEO Marc C. Riebe commented on the opening: “This is a milestone event - not just for us, but for the whole sector as we are about to (r)evolutionise commercial real estate just as Airbnb did in the residential property sector and Trivago in the travel industry. Buyers are recognising the seismic shifts in the commercial real estate sector - especially retail on the ground floors of prime locations- and seeing disruption approaching over the horizon. It’s time for them to get off the fence and seize the opportunity to become actively involved.

As first movers we’ve already attracted significant attention on our roadshow, as well as several commitments for substantial investment that reassured us that an Initial Coin Offering (ICO) was the correct course of action. The ICO funds raised will ensure that eLocations is sufficiently resourced to grow its platform and ultimately to leverage blockchain technology – reducing the delays and mistakes that can hinder the wider real estate market today.

A key delivery point is the introduction of smart lease contracts, where eLocations lays the foundation for billions of paper contracts to become electronically decentralised using the infinite potential of the Blockchain.“

The eLOC coin will create a new token economy and attract funds to be reinvested into  the eLocations platform. The two founders, Marc C. Riebe and Dan Innes, as well as a  series of private investors that include Klaus Mark (Founder & CEO MK Illumination) and the Head of Real Estate at a global investment bank are confident that the Security Token’s market will strengthen over time based on its growing acceptance by customers as well as the firm’s increased sales activities. This will result in higher revenues, profits and cash flows which in turn will lead to a higher token demand and increased trading activities, as both founders have outlined during their global roadshow.

Dan Innes, Co-Founder and CMO of eLocations added: “We tested the water with our business model, attending dozens of PropTech and Blockchain events around the world and pitching to thousands of industry professionals including sceptics from within the conventional real-estate market where there is little to no visibility. We answered their questions, and feedback from investors had been unanimously positive - not only about our initiative but also the Token sale.”

The listing platform is already fully operational, and with further investment it is expected to reach its full operational potential next year - when the company will go on to launch a Utility Payment Token Token (LCN) which will allow the holder to purchase a host of services including premium listings, street maps, rent comparisons, ‘oracle’ data and reports. Ultimately, properties themselves will be leased, bought and sold using the LCN token.

When the Utility Token is launched, holders of its Security Tokens can exchange them against the Utility Token at a price discounted by 20% - reducing risk of as they will always retain an option to ‘use’ their tokens and benefit from the portfolio of eLocations services.

Visit: to see the countdown and more information.